One page strategy for radical focus
Karsten helps founders and executives get their strategy down onto one page. The AI in The One Page makes sure it stays there.
ZERO BUZZWORDS. ZERO FLUFF.
Why the one page framework changes your executive team
Three things do the work: one page everyone can hold in their head, one rhythm that repeats, and one name on every goal.
It's simple in design
Long-term, mid-term and short-term goals live on one page. Nothing to dig for, nothing to maintain on the side, and the whole team reads the same thing.
It's consistent in execution
The same page is reviewed in the same rhythm every cycle. The routine, not a workshop, is what keeps strategy alive.
It keeps you accountable
Every goal carries one owner and one number. Progress is visible to the whole team, so nobody has to chase status.
Four changes you will see within the first weeks
Your team has radical focus
Long-term, mid-term and short-term goals live on the same page, stacked by time. Everyone can see where the company is heading, what the current cycle is about, and which activities they own right now. No parallel decks, no competing versions of the truth.
You always know where the company stands, and who needs support
One page shows every goal, owner and measure, with progress color-coded against the time left in the cycle. You see at a glance who needs support, and walk into any meeting with the full picture, deciding from facts instead of impressions.
You know every goal is backed and every activity counts
The AI in The One Page reads your whole page and checks the alignment for you. It flags any long-term or mid-term goal that has no activities behind it, and any activity your teams are working on that doesn't contribute to a mid-term or long-term goal. You know the strategy is fully backed, and that no effort is going to the wrong things.
You stop chasing status and get hours back to support those who need it
Your team update their own goals in place, so there is no status round to run, no deck to rebuild before a management meeting and no reminders to chase. The page is current when you open it.
How to get up and running
Karsten onboards you
- 01 ONBOARDING
Karsten onboards you personally
Karsten builds the first page with you in working sessions, not a template handed over.
- 02 RHYTHM
Karsten runs your first cycles
Karsten runs the first review meetings so the routine sticks before you own it.
- 03 PARTNERSHIP
Karsten stays your sparring partner
Not an employee, not a board member. No agenda beyond making your strategy clear and your team focused.
The AI stays on supporting you
It does not help you write the page and then leave. The AI is trained on your strategy and stays with it, every cycle, so the page stays short, aligned and honest without anyone policing it.
Keeps everything laddering up
Every time a goal is added or changed, it checks that it still backs something above it, and tells you when it does not.
Keeps the page short
It pushes back when the page starts growing: vague targets, duplicates and goals that belong one level below.
Keeps watching what could break it
It reads the plan each cycle and surfaces the risks that have grown, with the mitigation to put on the page.
Always there, in your language
Norwegian, Dutch or English, on the page 24/7, with the same quality of judgement.
See a one page in action
Leave your email and I’ll send you a 5-minute walkthrough of a real one page: the mission, mid-term goals and this cycle’s activities, all on a single page, sent straight to you. Recorded by me, not a marketing team.
One email, one video. No sequence, no newsletter.
15 years in the making.
I built The One Page as a spreadsheet in 2011 because I was tired of watching beautiful strategy decks fall apart in daily work. I took everything that mattered and squeezed it onto one page: long-term vision at the top, short-term goals at the bottom. Over 15 years, from early startups to large companies, it has proven that when people can see the big picture and their short-term activities in one place, things get done. Now, I have turned that framework into The One Page AI software. It takes that same clear page and brings it to life, automatically reminding your executives, tracking progress, and flagging lost focus before it ruins your cycle.
Karsten Refsdal
FOUNDER, ONE PAGE STRATEGY
- 01SchibstedManaged corporate portfolios of digital products, and ran several strategy cycles across the company during the years there.
- 02Livvin.comPitched, founded, built, ran, and exited to Finn.no.
- 03ElawayAs an executive at Elaway, scaling through a EUR 50M+ fundraise, taking the company into 5 European markets before merging the company in 2026
- 04The One Page StrategyFounder of The One Page Strategy
The One Page is not for everyone
Some founders and executives love the chaos. They juggle ten priorities at once, thrive on complexity, and keep every option open. The One Page asks for the opposite. It asks for simplicity: you decide what matters and drop the rest. It asks for discipline: The One Page becomes the format you work in, with no parallel decks, no side documents, and no separate versions per team. If you enjoy the chaos more than the results, this is the wrong software.